A few words

About Us

Who we are?

City Funeral Singapore Pte Ltd. is a modern age funeral services provider founded by Alverna Cher in 2015. City Funeral Singapore is one-stop solution for the deceased and their family. We offer plans for the preparation of the last journey together with estate planning, and “pre-plan for the last journey”.

City provide a range of funeral services to help families of the deceased create a meaningful and memorable experience during the funeral. Our staff are experienced and compassionate professionals who are dedicated to providing the highest level of care and attention to families during their time of loss.

We understand the difficulty of dealing with the loss of a loved one and strive to make the process as smooth as possible. Our team is committed to providing the highest quality services and support to help families honor the life of their loved one. We understand that every family and situation is unique, and so we strive to provide a personalized service tailored to each family’s needs.

In addition, We offer plans for the preparation of the last journey together with will planning, estate planning and our creation of pre-planning quiz. We provide personalized consultations and we collaborate with corporate companies, hospitals, elderly homes and insurance companies to provide pre-planning seminars for their employees and clients. We care for the less fortunate as well and offer a series of events for volunteering and community awareness to give back.

A few words about Alverna, and how her passion turned into a funeral business...

Hey, I'm Alverna Cher. I believe in bringing family and friends to a higher level of understanding, self-assurance, and self-protection by taking care of their health, planning in advance and easing their family's burden.

  • Founder of City Funeral Singapore Pte Ltd
  • Founder and Main trainer of CARE Planner Associate Certification Program
  • Singapore 1st CARE Planner – Will Planning Expert
  • Certified with Basic infection control (BICC) with NCID
  • Recipient of Special Recognition Exemplary Young Mother
    award 2018 by Jamiyah Singapore.

The founder, Alverna Cher, is the first Funeral Director in Singapore to provide holistic CARE planning under the CARE Planner Program launched in 2016, which helps to write will, lasting power of attorney (LPA), as need funeral and pre-planning funeral. The firm’s motto is “Leaving a legacy and not a burden” where our  services is aimed to allow clients to celebrate their life fully without the regrets of leaving behind a burden for their loved ones. This can be seen in one of Alverna’s client’s pre-planned funeral which was featured on  Strait Times. For the community, Alverna has provided pro bono cases (5 infants and 10 elderly with no next of kin as at Nov 2018). She is also working closely with Keeping Hope Alive to provide FREE Lasting Power of Attorney (LPA) to 100 elderly staying in rental one-two room flats.

Since 2012

Her story

February 11, 2012

Facilitator with Focus on Family

Back at that time, Alverna was facilitator who used to facilitate parenting course for preschooler and children below the age of 12. She was a motivator to young parents on parenting, bridge-builder, peacemaker and a taskmaster.

February 11, 2012

April 3, 2012

Education coach with MindChamps

After that, on the same year, still in the work of parenting and coaching children, she also served as Education coach with MindChamps, the #1 Pre-school in Singapore.

April 3, 2012

April 24, 2015

Founded City Funeral Singapore Pte Ltd.

On the year of 2015 in April City Funeral Singapore founded with a vision and mission to serve the bereaved families of Singapore. Very soon, City Funeral became champion in arranging dignified Taoist, Buddhist, & Christian Funeral services in Singapore.

April 24, 2015

March 23, 2016

Certified Will Planner

In 2016, Alverna Cher became a certified will planner. And, will planning integrated into the various services City Funeral provide. She had shared her Will Writing experiences for families (written more than 1500 Wills for her esteemed clients) on Radio FM97.2. And collaboration continue to date with varies insurance company, community group and even SPH-intender to share about Will writing and Funeral pre-plan and costing.

March 23, 2016

September 24, 2016

1 st CARE Planner in Singapore

During September, 2016 Alverna Cher became 1st Care Planner in Singapore. As a result, Will writing, Lasting power of attorney, CPF nomination, Advanced medical directives, Retirement solutions, Funeral Pre-planning integrated into CARE planning in the services of City Funeral Singapore.

September 24, 2016

February 27, 2017

Certified Grief Counsellor

In February, 2017 Alverna became certified grief counselor. As a result, Post funeral Grief counseling became an Add-on services in City Funeral.  Actually, to support the bereaved family members a comprehensive & goal-oriented Grief support process had been developed by Alverna.

February 27, 2017

Janury 15, 2018

CARE Planner Affiliate Certification Program

On January 15, 2018 Alverna started CARE planner Affiliate Certification program with an objective to prepare at least 200 CARE planner by 2021 in Singapore. This kind of program was very unique and got special attention from the people of Singapore.

Janury 15, 2018

May 21-23, 2018

Speaker Success Conference & Expo Asia 2018

This is a landmark achievement by Alverna Cher who was a invitee speaker in Success Conference & Expo Asian chapter to share her entrepreneurship journey in 2018. She shared the stage with some marketing gurus like Neil Patel, & Peng Joon.

May 21-23, 2018

February 03, 2021

From Her Story to Our Story

Her story became our story with , in the year 2021, Leslie Wong joined City Funeral Singapore Pte Ltd as a managing director to invest and expand. On the same year, Leslie Wong, certified with Basic infection control (BICC) by NCID which enables us to provide our funeral services during Covid 19 period.

February 03, 2021

October 22, 2022

1st Embalming Facility Opened

On October 2022, another milestone achieved by City Funeral Singapore under the able leadership of Leslie Wong and Alverna Cher. Therefore, 1st embalming center opened at City Funeral facility in Singapore, listed among the 25 licensed funeral parlours with embalming facilities.

October 22, 2022

Proudly featured


The Managing Director &

The team

Leslie Wong, started his first entrepreneurship journey in the funeral industry in the year 2017. After he resigned from an offshore job. Back then as a young adult, he had experience grief. His father’s death had impacted him the importance of a dignified funeral send-off. The love and relationship they both shared can only be displayed through living his father’s legacy. With his passion for helping bereavement family to plan a dignified funeral, he set his mind on he trade. A responsible, motivated man who walks the talk, leading the team to compassionate awareness, balancing achievement and celebration in a sorrowful industry.

Mr Wong, saw the vision of City Funeral Singapore Pte Ltd and decided to come on board, invest and expand the business in the year 2021.

While maintaining his current entity. Mr Wong, is also certified with Basic Infection Control (BICC) by NCID.

Hey, I am Leslie Wong, a Dog Lover & a dedicated funeral specialist. I believe each funeral is unique and special in its own way.

 The team at City Funeral Singapore Pte Ltd. is passionate about providing the highest quality of funeral services for families in their time of need. Our team is energetic and dedicated to providing a meaningful experience for families. Our staff is extremely knowledgeable about the funeral process and will guide families through each step.

We strive to be understanding and compassionate, as well as provide excellent customer service. Our staff is passionate about providing the best possible experience for every family and will work together to make sure that every family’s wishes are fulfilled.

Our Values



The vision of City Funeral Singapore is to provide a high quality, compassionate, and dignified service to grieving families. We should strive to be the leading provider of funeral services in the region, offering a wide range of services to meet the needs of all families at a fair and affordable cost. The company should also be committed to providing the utmost respect to everyone who entrusts them with their loved one’s final wishes. Finally, City Funeral should also strive to be a source of support and comfort to those struggling with the death of a loved one.


The mission of City Funeral Singapore is to provide quality, compassionate and personalized funeral services that honor the memory of those who have passed away. We strive to provide a supportive and comforting environment for grieving families, while providing a respectful and meaningful farewell for their loved ones. We value the trust placed in us by our clients and are committed to providing a dignified and meaningful funeral service that honors the memory of the deceased. We will strive to provide a seamless and dignified experience for all involved.



reviews from

Our happy clients

" I personally offer my gratitude to Alverna Cher & City Funeral team for arranging a premium class Christian Funeral services at such short notice. Even the smallest things they give ultimate perfection and the backdrop setup was excellently beautiful. "
" We were confused and dazed during the death of our mother. Soon after we called City Funeral Alverna took the charge. She then arranged a dignified and solemn Taoist Funeral for us. All religious elements were correct and complete in all respect. "
"We belongs to typical middle class family. But, with City Funeral we have not faced any issues while arranging funeral of our late father. With our limited budget they have arranged the best Buddhist funeral including chanting from the priests. "
Scroll to Top