City Funeral Singapore
City Funeral Singapore is a modern age Funeral Service Provider founded in 2015. The founder, Alverna Cher, is the first Funeral Director in Singapore to provide holistic CARE planning under the CARE Planner Program launched in 2016, which helps to write will, lasting power of attorney (LPA), as need funeral and pre-planning funeral. The firm’s motto is “Leaving a legacy and not a burden” where our services is aimed to allow clients to celebrate their life fully without the regrets of leaving behind a burden for their loved ones. This can be seen in one of Alverna’s client’s pre-planned funeral which was featured on Strait Times (which can be viewed here: https://drive.google.com/file/d/1EN8S3ZvfRcAjlpRWy_V4ppm4eMfx-rQb/view?usp=drivesdk).
Alverna is a locally certified Will Writer and Grief counsellor. In 2018, she received the Special Recognition Exemplary Young Mother Award 2018 by Jamiyah Singapore.
The founder of City Funeral Singapore had shared her Will Writing experiences for families (written more than 1500 Wills for her esteemed clients) on Radio FM97.2 (first part of the sharing which can be viewed here: http://bit.ly/radio972sharing).
For the community, Alverna has provided pro bono cases (5 infants and 10 elderly with no next of kin as at Nov 2018). She is also working closely with Keeping Hope Alive to provide FREE Lasting Power of Attorney (LPA) to 100 elderly staying in rental one-two room flats.
Alverna’s enduring life journey prior to joining the funeral industry was featured in Asian press, Asian entrepreneur media (http://www.asianentrepreneur.org/alverna-cher-funeral-director-city-funeral-singapore/#disqus_thread),
and podcast Women Entrepreneurs Radio (https://www.podomatic.com/podcasts/dbcoach/episodes/2018-09-27T04_00_00-07_00)
Looking abroad, she recently spoke to an audience of 5000 pax at the Success Conference Asia 2018, Hanoi, Vietnam on her entrepreneur journey.
As the founder of Facebook Group, ‘Support for the Sole Breadwinner’ and the Community Leader of ‘Soul Rich Woman’ founded by Genecia Alluora, Alverna has since inspired many mummies and business women, to endure the hardships ahead, and to only work towards the beautiful rainbow at the end of the tunnel.